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Forget That MBA – In Research, Use Your MD
Editor’s Note: If we’ve learned anything from the Behavioral Science movement, it’s that people often make buying decisions without deep thought. Asking them to give reasons post-hoc for their...
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3 Core Requirements for Agile Market Research in 2020
Editor’s Note: Looking back over the decade since we’ve started the GreenBook Blog, there are some articles that have proved especially popular with our readers. Given the rapid pace of change in the...
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7 Tips to Improve Online Customer Service & Increase Sales
Editor’s Note: We read a lot these days that people are not buying “products” as much as they are buying “experiences”. Understanding how customers experience your brand, pre- and post-buying, has...
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